ABOUT US

OBAY DI DREAM

isn’t just a brand; it’s a movement for anyone who’s ever felt the need to express themselves unapologetically, who’s ever turned their pain into power, or who’s had to fight for their voice to be heard. It’s for the winners, the dreamers, the doers, and those who believe that art is the ultimate form of self-expression.

I go by Prince, and I am the creative person behind this brand. I Grew up in Jamaica, I have first hand experience with the struggle, the system that put limits on our potential, the resilience to survive, and it's no different here in Brooklyn New York. Having played professional sports and won multiple championships and individual awards, I know what it takes to dream big, to push past boundaries, and to go out and get it done by any means necessary. 

For me, I take a lot of inspiration from dancehall music. It represents raw expression—an energy that breaks through barriers and speaks directly to the soul. Some might see it as vulgar, or provocative, but I see it as art, a form of expression, and it's no less than someone painting a wall, or skating on a skateboard. 

It’s my foundation, and it’s embedded in everything we create. My inspiration also comes from the streets, things around me, experiences, the culture, and from a deeper, personal place. 

It’s born out of the struggle, the moments of being told I couldn’t, or wouldn’t, be who I set out to be. It’s about seeing my mom face hardship with resilience and strength, pushing through adversity, and showing me what it means to stand tall even when the world tells you to sit down.

 We’re here for those who turn their pain into purpose, those who wear their heart on their sleeve, and those who won’t settle for anything less than greatness. By any means necessary.